1 October 2013 -Secret Ingredient Limited, Hong Kong’s first gourmet ready-to-cook service, is celebrating its two-year anniversary as an e-commerce, food & beverage start-up in Hong Kong!
The start-up company, renowned for revolutionizing home cooking through its premium ingredients, seamless step-by-step instructions and delicious meals, has delivered more than 10,000 delivery to Hong Kongers to-date.
“I started the company because this is the service that I myself wanted. I worked long hours in the corporate world and the last thing I had time to do was run around between supermarkets looking for quality ingredients. Secret Ingredient was my solution to getting (and giving) a quality home-cooked meal,” said Max von Poelnitz, Partner and Co-founder.
“Secret Ingredient is the sous chef – we take the stress away from planning recipes, shopping, and prepping! We do all this while staying price-competitive for premium ingredients. Our dishes are 250 HKD for two people or are perfect for date night, dinner parties or just a reason to stay in and have quality time at home,” said Head Chef Jesse Teh.
“Importantly, we have designed this concept for Hong Kong kitchens, so minimum cooking utensils and space is required,” he added.
In celebration of its birthday, Secret Ingredient is only getting better with an updated mobile site (for those on the go), new and specialised dishes, and most importantly new delivery zones to the Southside of the island to Stanley, South Bay, and Tai Tam.
“We are so thankful to all of our customers and are looking forward to many more years in Hong Kong as we revolutionize how people can order food, cook it, and enjoy it in the comfort of their own home,” says Max.
About Secret Ingredient
Secret Ingredient makes cooking fun. The company offers a selection of healthy, tasty, gourmet dishes with fresh produce sourced from premium local suppliers and premium fish, free-range chicken, and grass-fed beef imported from Australia, New Zealand and the U.S. Secret Ingredient delivers the freshest ingredients already prepped, and you cook and eat in 15 min. It’s that easy!
Same day delivery is available for those that order by 5 pm on Hong Kong Island every day except Saturday. While same day delivery is available to SouthSide by 12 PM.