Secret Ingredient Sources Fresh Ingredients from Around the World

29 June 2013- Secret Ingredient is a unique home dining concept to the Hong Kong market. The company offers a selection of healthy, tasty, gourmet dishes with fresh produce sourced from local suppliers and premium meat, fish and poultry imported from Australia, New Zealand and the US. The ingredients arrive in a parcel after being measured, washed, chopped, peeled, sliced and diced and each meal is designed to take 15 min to 30 minutes to cook.
Many customer use the service because they simply do not have time to plan recipes, shop for all the ingredients, prep, and then cook. Even families with helpers are hooked as caring for a young child is a full time job. We now even have customers that throw dinner parties using Secret Ingredient.
“Secret Ingredient is perfect for couples and families, especially on Sundays when the helper is out. Meals are delivered fresh and can easily be served within 15 minutes.” said Max von Poelnitz, Partner and Co-Founder.
People will often ask ‘what is the secret ingredient’. Each meal has a unique sauce, dressing, or blend of spices have all been created by our head chef and add that gourmet blend to all our meals.
“Secret Ingredient is the sous chef – we take the stress away and make the cooking experience fun, simple and accessible for both novices and experts in the kitchen.”
“And importantly, we have designed this concept for Hong Kong kitchens, so minimum cooking utensils and space is required,” he added.
“Through Secret Ingredient, customers receive exactly portioned and prepared ingredients for their specific meal, so there is no excess buying or wasting of food,” he added.
“I started the company because this is the service that I myself wanted! I used to work long hours in the corporate world and the last thing I had time to do was run around between supermarkets looking for quality ingredients. Secret Ingredient was my solution!” said Max.